• Challenge:
    The existing component was small and limited Cabot’s ability to share more details about their expanding breadth of benefits and wonderful Company culture.
  • Solution:
    Create a component that transformed the piece from a 6-panel layout to an 8-page digital brochure.
  • Result:
    A better layout for both digital and print-on-demand and expanded content that provided a more comprehensive communication as well as one that was visually consistent for seemless comms from recruitment to onboarding and ongoing 2019 benefit communications.