AAA
Benefits Communications
- Challenge:
Communicate the benefits changes and enhancements in 2020 for existing employees while updating a benefits guide that can be used throughout the year for both new hires and as a reference tool for current employees. - Solution:
Update the benefits guide with 2020 benefits programs, rates, etc. and develop a separate trifold Open Enrollment communications piece that spells out “What’s New for 2020”, the enhancements and changes, new benefit programs, steps for enrolling. Create and mail a pre-enrollment postcard to employees communicating 2019 Open Enrollment period. - Result:
Positive feedback on the overall design of the components and clarity of the information contained in the benefits guide.
