• Challenge:
    To communicate details on their upcoming wellness fair designed to boost employee morale and promote their wellness program and partnership with Sharecare.
  • Solution:
    Create a travel theme to entice employees to journey to the on-site wellness fair and enter to win various gift cards and prizes. We produced table tents, posters, floor and wall decals, banners and a passport booklet with custom stickers that employees could use to mark their travel through the fair and thus be eligible for the giveaways.
  • Result:
    There was over 90% attendance and nearly 7 times the amount of average participation for biometric screenings. Using different types of communications that were fun, engaging and unique sparked conversation and interest among the population and opened doors to participation that they hoped to achieve. The employees had great feedback and felt valued and engaged.