CABOT
Flu Vaccine Campaign
- Challenge:
Communicate the importance of getting a flu vaccine heading into flu season amongst dealing with the challenges of the pandemic. - Solution:
Create a compassionate and informative multi-component campaign to encourage employees and their family members to get vaccinated. - Result:
The home mailer successfully provided information on the importance of the initiative and the resources available to employees and their families. Other materials allowed for additional internal communications to round out the frequency of touchpoints as well as onsite posters and components that provided reminders at their offices/plants.
