HOLOGIC Wellness 2020 Program Launch

Challenge:
Encourage engagement in the wellness program which was similar to that in 2019 and launch during the unprecedented pandemic.
Solution:
Create a theme that enhanced, yet tied nicely to, the program’s existing branding with graphics and messaging to inspire employees.
Result:
Visually-engaging communications motivated employees to commit or recommit to their wellness with messaging that supported and inspired them to stay on or find their “path to wellness.”