HOLOGIC
Wellness 2020 Program Launch

  • Challenge:
    Encourage engagement in the wellness program which was similar to that in 2019 and launch during the unprecedented pandemic.
  • Solution:
    Create a theme that enhanced, yet tied nicely to, the program’s existing branding with graphics and messaging to inspire employees.
  • Result:
    Visually-engaging communications motivated employees to commit or recommit to their wellness with messaging that supported and inspired them to stay on or find their “path to wellness.”