HOLOGIC
Better Rewards Brand Rollout

  • Challenge:
    Build out the Better Rewards brand identity, creating cohesive overarching design and messaging of the 5 categories.
  • Solution:
    Research and analyze current communications, including projects underway, to rebrand communications to identify usage of the brand identity – to recommend, develop and meet communication support needs.
  • Result:
    Created PowerPoint, poster, email and other internal templates, including taglines and branding guidelines that ensured consistency of design and messaging of internal employee communications.