
HOLOGIC
Better Rewards Brand Rollout
- Challenge:
Build out the Better Rewards brand identity, creating cohesive overarching design and messaging of the 5 categories. - Solution:
Research and analyze current communications, including projects underway, to rebrand communications to identify usage of the brand identity – to recommend, develop and meet communication support needs. - Result:
Created PowerPoint, poster, email and other internal templates, including taglines and branding guidelines that ensured consistency of design and messaging of internal employee communications.