Projected Total Rewards Statement

  • Challenge:
    Create a statement that more broadly summarizes the total value of and variety of benefits and rewards MAPFRE provides their employees, expanding upon the 2-page printed statement mailed to employees the previous year.
  • Solution:
    Develop an electronic 6-page statement distributed via secure email with the capability to provide analytics. In addition to personalized data, statements included variable callouts and graphics to highlight individual benefits and rewards, as well as a required signature field for a specific employee segment.
  • Result:
    Customized statements gave the employees a great summarization of their benefits with eye-catching callouts/graphics. The secure email distribution was a success with 69% of the statements downloaded within the first week of distribution. Electronic distribution made for an easy scheduled re-distribution to a targeted group of employees following the initial distribution.