Better Rewards Site Launch

  • Challenge:
    Communicate the launch of the new Better Rewards site, how to navigate it and what it will provide to help employees better understand the value of their total rewards and the new Better Rewards Identity structure.
  • Solution:
    Develop a multi-touchpoint campaign with a tiered cadence of digital and onsite communications – teasing the new site and announcing its launch, including an overview detailing how to access and navigate the site.
  • Result:
    The site launch was a big success with engagement in communications such as the It’s Coming HTML email at 50% and 68% engagement in the It’s Here email blast!