Author: sfreconcept
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A Communications Strategy Case Study: Ocean Spray Cranberries
The last time Ocean Spray was featured on our blog, we focused on their efforts (and success) in implementing an employee benefits website. Now that employees are comfortable with digital communications, how do we make more of an impact, gain insight and build toward the future? The organic next step was to create a strategy…
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How to Maintain Balance During the Busiest Time of Year
Welcome to the season of doing. In an organizational sense, this can mean anything from employee reviews to compensation evaluations, end-of-year loose ends and next year’s strategic vision. All of this builds up to a never-ending pileup of personal endeavors, events and expectations. Everything from shopping to hosting, volunteering, attending, giving, receiving and all-in-all juggling…
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Employee Communication in the Age of Digital Transformation
For some, “digital transformation” is a buzzword that’s synonymous with “disruption.” It’s the onslaught of perplexing technological processes designed to disturb their workflow and alter their contribution to the organization. For others, digital transformation is an opportunity. It harnesses the power of technology to achieve greater efficiencies in operations, enhanced experiences for employees and customers,…
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Post-Open Enrollment: Keep the Momentum Going
Congratulations… another Open Enrollment is in the books! As benefit communicators, we understand the time and energy it takes to complete a successful Open Enrollment campaign — and to get it just right. While you are probably ready to take a much-needed break from thinking about employee benefits communications, we encourage you to take this…
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Print Versus Digital Case Study: Ocean Spray Cranberries
How Ocean Spray embraced its evolution to online communications. In our previous blog, Print Versus Digital for Employee Communications, we mentioned that our client, Ocean Spray, faced some challenges and opportunities in going digital for employee benefits communications. Ocean Spray was working on becoming an even greener company, so a transition from print to digital…
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Print Versus Digital for Employee Communications
These days, everybody wants to go “green,” so when it comes to employee communications, companies—ever mindful of wasting paper (and the perception that invites)—think that digital is the thing to do; it’s environmentally friendly, and it can often be (or at least seem) less expensive. But there’s a problem. Companies that go all-digital with employee…
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How Much Should You Budget for Employee Benefit Communications?
You have a killer benefits package for your employees: health insurance, well-being and wellness programs, and awesome total compensation packages, amazing training and development… now what?
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Executing A Successful Wellness Campaign
Figuring out how to get your employees excited about a wellness campaign can feel like a daunting task. However, with the right communication support and presentation, you will be able to spark interest and reach your goals. We had the opportunity to assist Aramark in their communications plan for their upcoming wellness fair. Aramark wanted…
