Dunkin’ Brands
Logo Redesign

  • Challenge:
    To promote the new wellness program by creating a logo that coordinates with the overall Dunkin’ brand as well as the DB for U benefits logo.
  • Solution:
    Build a logo that promotes the concept of “whole” in that wellness is not just related to one aspect of life. We applied a gradient pattern to help tie the logo to the Dunkin’ Brands family.
  • Result:
    A new logo that promoted the new wellness program while integrating into the full suite of Dunkin’s familiar brand.