• Challenge:
    Following the rollout of the new Better Rewards Identity System, Hologic’s recruiting brochure content and structure was inconsistent with other benefit communications.
  • Solution:
    Develop a guide that was in keeping with the new messaging, as well as color-coded branding and benefit categories.
  • Result:
    An effective recruiting tool that celebrates and successfully conveys Hologic’s culture and mindset – “Innovation Works Here!”