Category: Articles

Communicate with Purpose: OE and Beyond Employees are navigating emails, Teams messages, benefits platforms, dashboards, leadership updates, and AI-generated content — often all at once. AI is accelerating this challenge. Content is now infinite. But effective, human-centered communication is still rare. We are communicating more than ever, but there is no clarity. SUBSCRIBE & READ…

Ever feel like your company’s incredible benefits package is your best-kept secret? You know, the one that could win over employees, but it’s hidden behind a mountain of jargon and a dusty intranet page? In today’s ever-changing work environment, simply having robust benefits isn’t enough; your employees need to know what they have! To truly…

If you work in HR or Benefits, you already know the truth: you’re responsible for a LOT. Recruiting. Engagement. Culture. Compliance. Oh — and somehow, you’re also expected to be a marketing pro, a copywriter, a designer, a project manager, and a mind reader. That’s where a dedicated communications partner comes in. Think of them…

Bridging the gap between work and home is the accelerated shift to remote or hybrid workplaces.

Bridging the gap between work and home is the accelerated shift to remote or hybrid workplaces.

“Colors, like features, follow the changes of the emotions.” – Pablo Picasso Color is a powerful communication tool and can be used to encourage you to act, make you feel a certain way and even make your body react. Certain colors have correlations with physical reactions/changes, such as increases in blood pressure, metabolism (yes, please!)…

Neuromarketing combines principals of marketing, psychology and behavior to maximize engagement and reduce uncertainty.

For organizations that are trying to recruit and retain top talent in today’s ultra-competitive job market, company culture should be top of mind. A strong company culture is an automatic advantage in the war for talent by fostering a sense of loyalty in your current employees and making your organization more desirable to potential candidates.…

We had a bit of a reprieve for a while there and we collectively took a deep breath. But, somewhere between the dreaded virus (*cough* Covid) crisis, record breaking inflation and an overseas war, the familiar phrase “recession” has reared its ugly head again. According to a recent quarterly survey from McKinsey, the second half…

As an increasing number of organizations move toward complete pay transparency, the importance of informing employees about exactly how they’re compensated is a key part of the process. Total compensation statements are a way to paint the bigger picture by showing your employees the breakdown of their benefits and rewards beyond just base salary. Total…