Category: Insights

  • A Checklist for Open Enrollment Communications

    A Checklist for Open Enrollment Communications

    Open Enrollment: The Essentials With summer coming to an end and fall just around the corner, Open Enrollment season is top of mind for many organizations. Open Enrollment, generally occurs between November 1st and December 15th, so we’re approaching the perfect time to put together a checklist to keep things on track. Open Enrollment Checklist…

  • Cultivating Inclusion in the World of Remote Work

    Cultivating Inclusion in the World of Remote Work

    Fostering inclusion in the workplace has been a priority for HR since long before COVID-19 began. And as the global workforce continues to withstand unprecedented challenges from the ever-changing pandemic, a strong and sustained focus on organizational belonging is becoming more critical than ever. With many employees experiencing an influx of stress as a result…

  • Social Media Trends to Consider in Your Employee Communications

    Social Media Trends to Consider in Your Employee Communications

    In our latest Spitfire Speaks video, one of our Account Executives, Karen Scattergood, discusses social trends to consider using for employee communications. She offers some easy, effective tips on how to engage your employees in a medium many are already quite familiar with: social media. When you think about social media, you probably envision a…

  • Using Video Communication to Engage Your Employees

    Using Video Communication to Engage Your Employees

    During this unprecedented time, technology is the crucial bridge between many employees and their workplaces. It is even more essential to communicate effectively as well as create opportunities to connect despite the distance. It can be challenging to get the message out to employees across varying locations without the right communication tools to keep them…

  • A Communications Strategy Case Study: Ocean Spray Cranberries

    A Communications Strategy Case Study: Ocean Spray Cranberries

    The last time Ocean Spray was featured on our blog, we focused on their efforts (and success) in implementing an employee benefits website. Now that employees are comfortable with digital communications, how do we make more of an impact, gain insight and build toward the future? The organic next step was to create a strategy…

  • How to Maintain Balance During the Busiest Time of Year

    How to Maintain Balance During the Busiest Time of Year

    Welcome to the season of doing. In an organizational sense, this can mean anything from employee reviews to compensation evaluations, end-of-year loose ends and next year’s strategic vision. All of this builds up to a never-ending pileup of personal endeavors, events and expectations. Everything from shopping to hosting, volunteering, attending, giving, receiving and all-in-all juggling…

  • Employee Communication in the Age of Digital Transformation

    Employee Communication in the Age of Digital Transformation

    For some, “digital transformation” is a buzzword that’s synonymous with “disruption.” It’s the onslaught of perplexing technological processes designed to disturb their workflow and alter their contribution to the organization. For others, digital transformation is an opportunity. It harnesses the power of technology to achieve greater efficiencies in operations, enhanced experiences for employees and customers,…

  • Post-Open Enrollment: Keep the Momentum Going

    Post-Open Enrollment: Keep the Momentum Going

    Congratulations… another Open Enrollment is in the books! As benefit communicators, we understand the time and energy it takes to complete a successful Open Enrollment campaign — and to get it just right. While you are probably ready to take a much-needed break from thinking about employee benefits communications, we encourage you to take this…

  • Print Versus Digital Case Study: Ocean Spray Cranberries

    Print Versus Digital Case Study: Ocean Spray Cranberries

    How Ocean Spray embraced its evolution to online communications. In our previous blog, Print Versus Digital for Employee Communications, we mentioned that our client, Ocean Spray, faced some challenges and opportunities in going digital for employee benefits communications. Ocean Spray was working on becoming an even greener company, so a transition from print to digital…

  • Print Versus Digital for Employee Communications

    Print Versus Digital for Employee Communications

    These days, everybody wants to go “green,” so when it comes to employee communications, companies—ever mindful of wasting paper (and the perception that invites)—think that digital is the thing to do; it’s environmentally friendly, and it can often be (or at least seem) less expensive. But there’s a problem. Companies that go all-digital with employee…