Category: Insights

When the average attention span is only eight seconds, it’s a challenge, as designers, to create deliverables that are engaging to read. How do we get the audience to pause long enough to read the information, have it resonate and then take action? How do we compete with the streams of information coming at them…

With so many of us juggling work responsibilities and trying to find time for a personal life, you’ve got to appreciate it when you can get the information you need in a short and concise communication. As the one delivering the message, understand and respect that everyone is working hard to find more free time.…

When looking to build your company’s brand, you don’t need to look externally to begin — start with your employees, who can be your biggest cheerleaders. According to CareerArc’s Future of Recruitment study, candidates have three times more trust in an organization and its work culture when it provides employee testimonials. Peer endorsements often bring…

The Bureau of Labor Statistics reports that in 2021, 19.1% of persons with disabilities were employed, up from 17.9% in 2020. However, employer disability inclusion programs should encompass more than just hiring people with disabilities. Unfortunately, not many organizations see this focus as a way to enhance their company brand and employee culture. According to…

An Employee Value Proposition (EVP) is the promise an employer makes to their employees in return for their commitment to the organization and the skills and contributions they bring to the table. This promise consists of all the key components — such as benefits, perks and rewards — that each employee will receive from their…

Many of today’s employees are failing to take full advantage of their retirement benefits and running the risk of being unable to retire comfortably. In fact, in a national survey of employees with workplace retirement plans, 71% listed “living comfortably in retirement” as a top life goal. Unfortunately, less than half of them have confidence…

Financial wellness programs are fast becoming one of the most popular benefits offered by today’s employers. And with good reason… According to a 2022 survey from SoFi: 75% of employees are stressed about their finances. 51% of employees are more stressed about their finances today than they were during the height of the pandemic. Employees…

Many companies have come to realize that creating an inclusive and inviting organizational culture isn’t just the responsible thing to do — it also has a direct impact on the business bottom line. That’s because diverse and inclusive workplaces can help companies recruit and retain high-quality talent in this ultra-competitive market, create happier and more…

During a time when many employees are over-stressed, overwhelmed with change and burnt out by their jobs, humor is a tool that can be used to increase employee engagement and make work a whole lot more fun. Since keeping employees happy is a winning way to ensure job satisfaction, what can employers specifically do to…

For an employee communications strategy to be successful, it should be inextricably linked to company culture, employee engagement and goals. One-way organizational communication is a thing of the past. Instead, employees expect to be educated, informed, motivated and, above all else, listened to. In part one of this Guide to Strategic Employee Communications, we broke…