Travel & Tourism Company
App Branding Guidelines

  • Challenge:
    To brand the app in keeping with the employee brand guidelines as well as the recently developed self-service portal – one that could support a responsive multi-device experience and uphold the sub-brands of the Company’s various properties.
  • Solution:
    Evaluate apps programming/development structure and capabilities and create branding guidelines, including design layout (mobile and desktop) and layout specifications.
  • Result:
    The branding guidelines drove the successful development of the app. Details perfected the responsive design of the page content and styles in both mobile and desktop versions – typography/fonts, colors, image backgrounds, iconography and slide-out navigation menu, including mockups of various pages.