LEISURE, TRAVEL & TOURISM COMPANY
App Branding Guidelines
To brand the app in keeping with the employee brand guidelines as well as the recently developed self-service portal – one that could support a responsive multi-device experience and uphold the sub-brands of the Company’s various properties.
Evaluate apps programming/development structure and capabilities and create branding guidelines, including design layout (mobile and desktop) and layout specifications.
The branding guidelines drove the successful development of the app. Details perfected the responsive design of the page content and styles in both mobile and desktop versions – typography/fonts, colors, image backgrounds, iconography and slide-out navigation menu, including mockups of various pages.