Category: Insights

Bridging the gap between work and home is the accelerated shift to remote or hybrid workplaces.

“Colors, like features, follow the changes of the emotions.” – Pablo Picasso Color is a powerful communication tool and can be used to encourage you to act, make you feel a certain way and even make your body react. Certain colors have correlations with physical reactions/changes, such as increases in blood pressure, metabolism (yes, please!)…

Neuromarketing combines principals of marketing, psychology and behavior to maximize engagement and reduce uncertainty.

For organizations that are trying to recruit and retain top talent in today’s ultra-competitive job market, company culture should be top of mind. A strong company culture is an automatic advantage in the war for talent by fostering a sense of loyalty in your current employees and making your organization more desirable to potential candidates.…

We had a bit of a reprieve for a while there and we collectively took a deep breath. But, somewhere between the dreaded virus (*cough* Covid) crisis, record breaking inflation and an overseas war, the familiar phrase “recession” has reared its ugly head again. According to a recent quarterly survey from McKinsey, the second half…

As an increasing number of organizations move toward complete pay transparency, the importance of informing employees about exactly how they’re compensated is a key part of the process. Total compensation statements are a way to paint the bigger picture by showing your employees the breakdown of their benefits and rewards beyond just base salary. Total…

When it comes to supporting employees’ mental health in the workplace, the only thing more crucial than communication is action. And, for many employers, a concerted commitment to mental well-being is tied directly to the overall health of the business. The Centers for Disease Control and Prevention (CDC) estimates that employee depression accounts for 200…

Now more than ever, employees are communicating with their smartphones and mobile devices. And, with many of them spending as much time (if not more) on their mobiles as their computers, it presents employers with an opportunity to communicate with them right where they are. Many companies are integrating their intranets with mobile platforms and…

When the average attention span is only eight seconds, it’s a challenge, as designers, to create deliverables that are engaging to read. How do we get the audience to pause long enough to read the information, have it resonate and then take action? How do we compete with the streams of information coming at them…

With so many of us juggling work responsibilities and trying to find time for a personal life, you’ve got to appreciate it when you can get the information you need in a short and concise communication. As the one delivering the message, understand and respect that everyone is working hard to find more free time.…