Category: Insights
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A Guide to Strategic Employee Communications: How to Measure
Many organizations are so busy planning out their marketing and public relations communications, they neglect to apply the same principles to their internal communications. If you’re not paying attention to how people are communicating across the company and integrating it on a strategic level, you’re missing an opportunity to align your organizational goals with the…
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Holistic Health and Reaching Remote Workers
Bridging the gap between work and home is the accelerated shift to remote or hybrid workplaces.
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Video: Neuromarketing
Neuromarketing combines principals of marketing, psychology and behavior to maximize engagement and reduce uncertainty.
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Total Compensation Statements – Best Practices
Organizations who are committed to staying competitive in today’s talent market should consider a compensation communication strategies. And while HR has been busy with a bottomless list of issues the last two years, compensation strategy is surging in importance for most employers — as they determine how to compete for and retain top talent in…
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A Checklist for Open Enrollment Communications
Open Enrollment: The Essentials With summer coming to an end and fall just around the corner, Open Enrollment season is top of mind for many organizations. Open Enrollment, generally occurs between November 1st and December 15th, so we’re approaching the perfect time to put together a checklist to keep things on track. Open Enrollment Checklist…
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Cultivating Inclusion in the World of Remote Work
Fostering inclusion in the workplace has been a priority for HR since long before COVID-19 began. And as the global workforce continues to withstand unprecedented challenges from the ever-changing pandemic, a strong and sustained focus on organizational belonging is becoming more critical than ever. With many employees experiencing an influx of stress as a result…
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Social Media Trends to Consider in Your Employee Communications
In our latest Spitfire Speaks video, one of our Account Executives, Karen Scattergood, discusses social trends to consider using for employee communications. She offers some easy, effective tips on how to engage your employees in a medium many are already quite familiar with: social media. When you think about social media, you probably envision a…
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Using Video Communication to Engage Your Employees
During this unprecedented time, technology is the crucial bridge between many employees and their workplaces. It is even more essential to communicate effectively as well as create opportunities to connect despite the distance. It can be challenging to get the message out to employees across varying locations without the right communication tools to keep them…
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A Communications Strategy Case Study: Ocean Spray Cranberries
The last time Ocean Spray was featured on our blog, we focused on their efforts (and success) in implementing an employee benefits website. Now that employees are comfortable with digital communications, how do we make more of an impact, gain insight and build toward the future? The organic next step was to create a strategy…
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How to Maintain Balance During the Busiest Time of Year
Welcome to the season of doing. In an organizational sense, this can mean anything from employee reviews to compensation evaluations, end-of-year loose ends and next year’s strategic vision. All of this builds up to a never-ending pileup of personal endeavors, events and expectations. Everything from shopping to hosting, volunteering, attending, giving, receiving and all-in-all juggling…
