Post-Annual Enrollment Well-Being Campaign

  • Challenge:
    Continue the momentum to promote the Well-Being program shared in greater detail for the first time in the Annual Enrollment Guide which included information about expanded ways to participate.
  • Solution:
    A variety of touchpoints were created to release in January and February, including a poster and onsite placemat inserts as well as a home mailer.
  • Result:
    Through August 2019, the website saw a 10% increase in enrollment and an 11% increase in those who participated and completed the activities as compared to all of 2018.